Projects

Client: University of Michigan Hillel
Task: Gather data about organization's brand image and develop brand strategy
Team Breakdown: 2 UM Ross BBA Students, 2 UM Ross MBA Students, David Dworin
Duration: 3 months, part time
Highlights:

• Analyzed and designed survey to gather stakeholder information
• Developed unique stakeholder segmentation system
• Identified ways for organization to align brand image with strategy
• Applied strategic and scientific marketing principles

Client: University of Michigan Library System
Task: Assess user needs for library intranet
Team Breakdown: 2 LIS/Archives Students, 1 Usability Student, David Dworin
Duration: 3 months, part time
Highlights:

• Worked on a team with diverse academic, ethnic, and chronological backgrounds
• Applied User Centered Design principles
• Demonstrated project and client management skills
• Interviewed library staff, analyzed user data using Affinity Model